Being a personal stylist requires many different skills which I learnt throughout the years. The moment you enter someone else house, you have to put yourself into their shoes. It’s not about you anymore, what you think, or what you want for them or what’s In your opinion will look great. NO! You shut your mouth and listen, observe, gather information. Sometimes I prefer to spend 2 hours on having a conversation with a person and 10 minutes look out on their wardrobe than other way round. Stylist is a little bit like grocery shopping for a allergic person, you have to gather lots of information before you make that shopping to avoid any allergens and mistakes. I like to get to know my clients not because I’m too nosy but because more I know them , easier for me is to pick up the right garments for them and avoid a lot of time in returning the clothes. For me every piece of puzzle matters, including what their job is, how they day look like, if they go out or they more likely stay at home person, if they have any pets, children, particular hobbies, even what they eat and how their house is arranged matter. From what people wear you can really guess a lot of things about them, the first sixty seconds matter, that’s what they say and there is some true in that as well from having a look around their lifestyle will tell you a lot about what places they will more likely be shopping at.
Your personal preferences don’t matter, its what your client wants and that’s where you have to go. I would shop in Zara 99 percent of the time not because I worked there but I genuinely think their collection is the biggest and I just love their pieces. I can’t help the fact that I would love to be there every time when shopping for my clients wardrobe. This does not matter. Clients budget could be smaller than what you have to spend in zara, or they prefer designer pieces next to which zara clothes look cheap and tacky or you have to shop for sizes bigger that what’s zara has in offer or perhaps type of clothes they don’t do such as sporty or more blinky. I had customer who absolutely despite zara having very bad shopping experience there and I had to respect that , even though I could pick up many things she asked for from there at that particular time,I had to go above and beyond to find what she needs elsewhere. It was very frustrating and time consuming but nobody said the job is easy. And it’s not about being easy, it’s about meeting your clients preferences and needs.
My passion for clothes started when I worked for inditex company. It was hard work but most of the time I enjoyed myself there. When I became pregnant my priorities suddenly changed and clothes were not as important as they used to, especially when I couldn’t fit in most of them after the pregnancy. I went onto studying a childcare which at that time in life seemed like a right thing to do as a mum. However 2 years later I realised that I don’t feel like it’s for me, I continued studying and finished the final year, only to know that the next course I will apply to will be my dream fashion course and that’s what kept me going. I have lived in 2 different words, working with children, and studying fashion , which continue for a very long time. One day I have decided enough is enough, sat at my computer and started a research on where the personal stylist in London are. I have contacted a few asking for a non paid intern, on order to learn the job, but faced only declined responses. I tried again the year after but the same happened. One day when shopping I met my old customer from the days when I was working in Zara and she offered me something that was a good start to my small personal styling business.
You have to be prepared to work for free or for a very small money. Keep your job, and do the styling In your free time at the beginning until you confident enough to make this your main income. I have always made sure I have one day off during the week and every other weekend I went shopping or picking up the pieces I’ve already bought online. I can say it has been easy but when you enjoy what you do, you are motivated and at the end of the day you can always have a nice hot bath which will flush off all the stress out of your shoulders and muscle pain out of your feet.
At the beginning you need the money to buy clothes, you cannot ask your client the first time you meet them for money. You have your own money when you go shopping, until the moment your project is done and you add the recipe to the final bill of you service. You have to build their trust and it won’t happen overnight. You less likely to pick up 100 percent all the pieces at the first time but if you are professional and friendly, it may save your life from a lot of disasters.
Clients are not all the same .Every single time you go on the job, you have to be open minded, have a flexible approach and never jump into conclusions. New job is a new canvas and for me I never drag any good or bad experience with my previous client onto a new one. Never act like you know better, and even though styling them it’s your job and that’s what they hire you for, it is not your job to make any comments, judgments or give advice they do not ask for on the first visit. I always reminded myself that even living with a boyfriend for a 5 years doesn’t really make you to know him 100 percent. So why talking to someone for 2 hours would make you know this person and make any judgements or having an opinion about them. Getting to know someone it’s a journey it’s not a one appointment that bring it all,
You have to be very patient with people, and respectful , you have to be ready for every scenario. You have to be prepared that some people do not have time to due to their busy lifestyle, or full time job , or juggling between husband and children and business. They are unpatient and strict not because they don’t like you but because they want the job done in as short space of time as possible. That’s why again it’s important to get to know people closer , so you can put yourself into their shoes and work with them according to their need and free time they can offer you, you might have a client who you will be able to only meet for 15 minutes in a coffe shop near their work place, and they won’t show you their home or their wardrobe, you have to gather as many information as possible from the conversation with them and pray that your gut will lead you to the right shop and clothing rail. You will meet the people who will want their whole wardrobe refreshed but their budget only cover half of the things they are asking for, again you have to be diplomatic, bring the pieces, show them the prices and go from there, they will realise themselves that their either need to up their budget or lower their expectations and compromise.
Never say anything negative in a conversation with your client, do not use words, it’s not possible, will take long time or that’s unrealistic, use positive words and positive approach to everything you do, and the time and circumstances always be on your side. I used to stress so much on the deadlines, one of my first clients needed the dress for the party which was in the same week as we ve met, she wanted a very specific design, and I had to do my research to deliver. I stayed up all night to find the right piece which was in her size and in stock in a shop which I could get to the next day. I wanted to give up at that time, I told myself , what was I thinking , I was exhausted and that job really worn me out but I delivered and the client was so happy she gave me another job and this time I had much more time to complete it. It’s not always gonna be hunky ponky but those challenging times, gives you confidence and motivation to carry on and you learn that perhaps if you have done things differently it would take less time, or be easier so learn from it, and be thankful for those free life lessons, you can develop yourself and your skills by keep going, not giving up.
Always socialise with people , meet new faces and be professional and friendly, tell people what you do, but do not sell them your life stories . Make positive comments if you genuine think they dress up nicely and never ever give advice on their appearance if they don’t ask for it. Don’t be pushy, make sure what you wearing stands out from the crowd so people automatically drawn to you and they will ask questions out of curiosity. That’s how you build up the right crowd.
You have to spend the time to know the client, you can’t skip that and just go shopping for them. You will end up returning more than you picked up and your time will go to waste as well as their time, time is money and if you waste their money, they won’t give you their time anymore.
Never go over the budget or under the budget , it is offensive for them. You might think you gave me 500 hundred and I found you a dress for half that price. They won’t thank you for that, they will find any excuse the piece look cheap and tacky and you end up returning it. Finding a piece that will fit their budget and also their needs will do much less harm than looking for a bargain when they don’t ask for it. Again you have to know the client, some of them would think you’re a gem finding their dress on the sale rack, but most likely that’s not a case. Every person is different and you have to be a perfect fit to what they asking for. Finding the right clothing it’s like shopping for sunglasses. You are the only person who know your face the most. And will get them right 99 percent of the time when trying them on and picking them form the shelf. With clothes is the same, you have to know the client to get it right 99 percent of the time.
Never tried to make friends with your client, always be professional with them, you can get to know them as a person, but do not expect anything more. when there is no fine line between your job and relationship, you not only will end up not being paid for what you doing, but also, your professional approach could go to the bin, as the client will feel too comfortable around you to even take any constructive criticism, also never expect people to invite you to the parties, events, birthdays, only because you work for them. Again you don’t invite your hairdresser to your child birthday party because she cut your hair that day and you shared the conversation about your children. Don’t expect people then to do the same.
Use as many tools as possible to make the job easier and fun. What’s very time consuming is to shop for clothes, bring the whole pile to your client and find they do not fit. At the very beginning of my career I had done exactly that. I was very confident in what I was doing , shopping all day for a client was exhausting enough, but when I reached their home and was told that half of the things were not what they looking for I almost fainted from the shock. I wanted to give up so many times because of that. I asked myself what am I doing wrong, I’ve done the research, I asked the questions, I found out about their preferable style, brand and sizing. I know their lifestyle and the budget. I started using the moodboards, ipads, pictures, my ipad became my best friend as I was able to take pictures when shopping and sending them to the client before going to the checkout. My confidence shifted and doing a simple mood board for the client(only for bigger projects such as whole wardrobe detox) was nice to the eye and perhaps their opinion and trust developed faster in terms of what I am delivering and what they paying for. Since its your job, and you on your own, make it fun, nobody cares if you tired , you on your feet all day , and most of the pieces your meant to picked up were not available in the store, they client don’t want to listen your pity stories, they want the things to be delivered because they have the conference this weekend and have to deliver their own project looking smart and professional.
If I had a bad day and things go wrong, I step back even if it means I delay myself from the finish day , take a breath, take a yoga class, have a nice, meal, gather my thoughts and start all over again. it works magic.
Being a stylist it’s a learning process. It took many months for me to learn how to do things differently and it will take me years to perfect my craft. Every person is different and you have to see what works for you better, if you love your job and you enjoy every project then you should be able to continue , and motivate yourself every day, and find the solutions and fix the problems. Staying focus, patient and positive can help greatly and that’s what you should do. Being patient and biting your tongue most of the time could be taught at the beginning but you will soon realise that what give you the pass ticket to the end of each project and is a connecting chain to future projects and more jobs. Being a stylist requires many skills which nobody will teach you at school, but when there is a passion , there is a space for a success.
Styling it’s not only the clothes , style is what you eat, what make up you wear, what hair you wear or perfume, it’s the exercise you do, or you don’t, it’s what furniture you put in your house and much more. you can enter someone home, and finding pretty fast that apart of the dress they looking for to wear at the party, they also need advice in what make up would suit them, or what clutch bag they should pick up from their wide collection. You have to be vigilant to what you see and what their body language would tell you. Like in any other subject you should always develop yourself , and be knowledgeable in other areas of life and style such as make up, home design, healthy eating, jewellery or hats if someone has the whole walking wardrobe in their home filled up with hats. Your skills should be always stretched to what the client is asking for, even if it means you have to do all day research on current trends of tight patterns in this summer collection. What makes the job interesting is you never know where you gonna end up and each project is special and unique in their own way.